Why SEO Is Imperative For Your Biz in 2017

Make no mistake: SEO (also called search engine optimization) is by far one of the most powerful weapons that businesses have in order to gain the type of visibility they need to remain competitive in a crowded marketplace. If your business ISN'T planning on embracing SEO in 2017 and beyond, you could be leaving a lot of money on the table in a wide range of different ways.

Why is SEO So Important?

SEO is so essential to any business' marketing efforts because of how it allows them to connect with both potential and existing customers in powerful and organic ways. Consider the fact that according to one study, 93% of ALL online experiences begin with a search engine. This means that if someone is looking for a product or service like the one you offer, their journey to your business probably begins with an engine like Google.

Now, consider the fact that between 70 and 80% of all users ignore paid ads and instead give all their attention to organic search results. This means that if you thought you could just buy your way onto the top of a Google search for your relevant keywords, you might want to think again.

However, it isn't just e-commerce businesses that benefit from SEO efforts. According to Google, 4 out of every 5 customers conduct local searches on search engines and 50% of those consumers visit a store within ONE DAY of their search being conducted.

Statistics like these make it clear that SEO is perhaps the best way to attract the right type of attention to your business. Not only does it allow you to cast a wide net in terms of getting the attention of new customers, but it also helps you laser-focus your efforts on your geographic area with the power of local search as well.

All of this makes the answer to the question "why is SEO so important for your business in 2017?" resoundingly simple - because you can't afford for it not to be any longer.