Get Your Business Ahead on Social Media
Operating as a small business, you need a way to separate yourself from the competition. You most likely don’t have the money to be spending on television ads, let alone the cost to produce a 30-second commercial. You still need a way to get your name out there, but it needs to be cost efficient with a healthy ROI. If you build a strong social media presence, you have the chance to get thousands of eyes on your brand at the fraction of the cost of any other form of marketing. Check out these tips to get ahead in the social media game for your business!
Completely fill out company info
By filling out your company info completely, Facebook gives your page more credibility. This means your posts will appear higher on Facebook viewers feed. Also, people who are on your Facebook page have all the information they need to visit your location, web page, and to contact you about your services.
Invite contacts to like page
When starting out, invite all of your existing contacts to like your page. This includes family, friends, existing clients, repeat customers, and anybody else that you believe will endorse your services. This will give you a good base to start out building your Facebook presence.
Integrate into website
Facebook is a great way to show your brand’s personality. When people visit your website, they want to see a different side of your company than just the services you provide. Give them a way to cross over into your Facebook page. Many website building platforms offer social media link buttons. Make sure you use them to grow your following!
Post Valuable content
A mistake many small businesses make is they don’t post valuable content. If you push random content out on your Facebook page, nobody will have a reason to share your content. Show your expertise by posting helpful tips and recent news about your industry.
Facebook makes it easy for your business to put your content in front of your target audience’s eyes with promoted posts. Boosted posts is a cost-effective way to reach your ideal customer.
Solid username and bio
Since there are millions of accounts on Twitter and there can be no two Twitter handles that are the same, you need to find a Twitter handle that still applies to your brand. Sometimes your perfect Twitter handle is already taken so you have to be creative. Also, your bio can only be a limited amount of characters, so you need your bio to be to the point about your business.
Twitter’s algorithm places a lot of importance on time relevance of your tweet. The more you tweet the more chances your post will be relevant enough for people to see.
Twitter is all about the trends. They have a sidebar with what is trending on Twitter at the moment. If you use the trending hashtags in your posts, you will have more eyeballs on your content and brand. The key to growing your brand on Twitter is to have trendy content.
People are susceptible to scrolling past boring content without looking at it. A post with just text is scrolled past much more than a post with a visual. Make your tweet pop out with appealing visuals.
Optimize company description
You need to have your company description optimized with the keywords that people will be searching for. LinkedIn will have your company pop up in the search results for somebody searching keywords that are in your company description. This will result in more inbound leads!
Posts on LinkedIn have more of a chance to be read and internalized if paired with a visual.
Let the LinkedIn world know what is happening with your company. If you are in the news, tell people about it. This will give your company more credibility to your connection and followers.
People scrolling through LinkedIn are looking to learn something. If you can add value to the viewers, they will be more likely to remember your brand as well as trust your brand.
Other social media platforms that are popular at the moment are Pinterest, Instagram, and Snapchat. If your target audience spends their time on these platforms, then it is worth your time to make accounts and push content there as well.
If you need help utilizing social media to help grow your business, don’t hesitate to reach out! Click the button below for a free consultation!