Why SEO Marketing Should Matter To Your Small Business?
What is SEO?
Search Engine Optimization (SEO) is a way to increase the quality and quantity of traffic to your website. Google is the number one most visited site in the world, so if your business relies on its website presence or social media for any reason (ranging from simply contact information to a purchase order) you should consider having your business represented formally and accurately to viewers by hiring a digital marketing agency.
Paid Ads Vs.Organic Development
You may be familiar with the paid ads that show up first when you type something into a search engine. They are usually accompanied with “Ad” somewhere in the icon, usually the upper left. As consumers have evolved along with the ever updating web, most are familiar with recognizing this concept. Theoretically, a rational consumer typically scrolls past these options to look at other results aside from the bigger companies paying for these ads. Christopher August is a digital marketing agency aimed to improve the organic ranking of your company’s site.
We help develop a professional representation of your business’s internet presence. This, in turn, should drive up your revenue and presents your information to the highest volume of people possible.
This can be done in various ways:
Blogs are great because they keep your customers up to date with the latest products, events, and entertainment.Google pulls key words from blogs your business posts and boosts the links organic ranking in a higher search count. Key-words in the article can be referenced throughout social media channels and even featured on your website to increase traffic. It’s smart to get creative with topics and phrases that your target audience may be searching for.
A put – together and user friendly website is a keystone for a fully functioning digital marketing operation. Now a days if your information isn’t easily accessible to consumers, you may be losing out on potential business. Any output of content should be able to be linked back to your website, or a useful landing page to maximize results.
Social Media Channels:
Marketing on social media is a free and fun way to represent your business. Social media can be informal, personal, and is a great way to connect with your target audience. It gives a personal and relatable aspect that is often overlooked by businesses. It’s important for your customers to connect personally to you. It’s also a great way to get any release or announcement across quickly. According to MarketWatch.com, “American adults spend more than 11 hours per day watching, reading, listening to or simply interacting with media, according to a new study by market-research group Nielsen. That’s up from nine hours, 32 minutes just four years ago.” We specialize in creating a strong, vibrant social media presence that truly represents your business.
Digital marketing and advertising will continue to increase in demand as time goes on.
Blogs, Social Media, and Web Design should be constantly tended to, to ensure that your business is making a forward progression online. If these components are updated in both frequency and quality, your web engine optimization is sure to improve.
A good digital marketing agency should focus on coordinating postings and key words in an effective, smart, and unique way. Every business is different, so when you speak with a representative from Christopher August ask about prioritizing certain aspects of these categories that you feel would be best for you.
Google Dominates 71% of the global search engine market – designing content creation to tailor to search engines will continue to grow in relevance.
Build Trust and credibility with your clientele by creating a positive and helpful internet experience. Let us help you build and short and long term strategy for your marketing needs.