What is Link Building and Why Is It Important

Defining link building is not an easy task. Link building is an ocean of logic in itself. In simplest term, it is just interlinking of information. It's all about giving logical clues to search engines about the information that you present via your website.

Why is Link Building Important for SEO? 

We all know that ranking on search engines is vital for online growth of a business. Earlier, when Google and other search engines were not there, people would rely on stuff like yellow pages but they no longer use such sources of information now. Now people have shifted to online search engines for reference and finding the information.

Ever wondered how search engines find their way around information? It's simple - they crawl and study small pieces of information that link to each other and they use complex algorithms to decide the most relevant of that information putting them on rank 1 or any other place where they deem it to be fit.

These small pieces of information that help Google in finding the right thing is what link building is all about. Google or any other search engine will crawl the ocean of internet, capturing data and then they would analyze and present this data in a logical format. In this analysis, links pointing towards your website and those pointing away from your website give important clues to the search spiders about what your information is all about.

Link building is a tedious process and takes lots of time and energy for a link builder. Going into the technical details of link building is beyond the scope of the current blog post and we would discuss it sometime later. However, let us focus on other vital information with respect to link building.

Importance of Link Building for a Business

Link building helps a business in the following ways:

  • Builds Relations: When you start building links for your website, you reach out to other business concerns informing them about your business and learning about their business. This leads to the striking of a positive synergy.

  • Referral Business: Having relevant links boosts traffic to your website. This enhances your word of mouth and share of communication in the online space. The result you get is more business than you ever thought of.

  • Builds Brand: When you have proper visibility on the web and people are talking good about you, the phenomenon of brand building takes shape. We all know that having a brand is something which really gives you wings.

Additional Tips

Want to know how to build strong links? There is no secret to it. You just need to create great and compelling content. The content should be so good that people would want to interact with it and share it and go bonkers over it. When this happens, people will start linking to your content and search engines would know that you are offering something of great value. 

In case you need further help and information about link building, please drop us an email. We would be more than glad to help you.

SEOChristopher August LLC