Why SEO is Important for Businesses
Why is SEO important for businesses? This is the question that I am confronted with many times. That's why I thought of writing this blog post. To keep things straight, yes SEO is very important for any business. The modern business has a target audience that is tech-savvy and information hungry. They have tools and access to the knowledge base which can help them make an informed purchase decision.
Ask yourself this now. Can I do without SEO?, I know that every new business which enters the world of digital marketing has some apprehensions with engaging SEO as a marketing tool. Trust me without proper SEO, you as a business will never get the bang that you wish you had for your business. Let me tell you why!
Your target audience as I have already mentioned is tech-savvy and information hungry. People are not going to ask their friendly neighbor for a product/service recommendation. They are going to google/bing it out. Search engines are the most definitive source of authentic information about you or your services for the modern prospect. Chances are that even if a real person recommends you still your prospect will hunt you down online to know more about you. SEO is more about building your reputation online than mere SERP.
Business are run on reputations. In the modern context, you have to be visible on the internet and in the right perspective in order to win the trust of your target audience/prospects. Until unless you are there on the first page of google with the right amount of information and reach, your chances of capturing the meaningful leads for your business are really slim. Another reason why SEO is important for any business is because there is a very fair chance that your competitor is already reaping the benefits of it. Without SEO, no one actually knows how and when your message or communication will reach your target audience and whether it would be fruitful or not.
Having said that, let me also take this opportunity to educate you that SEO is a long and demanding process and needs determined efforts in order to be efficient and impactful. There is no automation in the world of search engine optimization. A good optimizer has to put in hours and hours worth of manual and intellectually challenging work in order to rank a website properly. SEO is an ongoing process and takes time to show results, but the results that are achieved through it will outlast and outperform any other marketing effort that you might have put online. The reason is simple, people hate clutter and disruptions when it comes to finding a product/service. Its natural just think yourself what would you prefer? Seeing an advertisement for a product and then buying it or evaluating your needs and doing some research on the options and then going in for the purchase. A wise man would always search for the right option before shelling out money. That's where SEO helps your business. It is the tool that will enable that wise man to understand your offering in a better manner and give you his money.