Is Your Web Designer An SEO Expert?
There's an old saying that reminds us you can only make one first impression, so you'd better do whatever necessary to guarantee that it's the best one possible. In the modern, digital world that we're living in now, your website will form that ever-critical first impression between your brand and your customers. This is why, when the time comes to give your website a redesign with a fresh and sleek new look, it is absolutely critical that you hire the right person for the job. Anything less than a professional with a web design and SEO background just won't do for a wide range of different reasons that are more than worth exploring.
The Importance of Web Design and SEO: Facts and Figures
Just how important are proper SEO (search engine optimization) techniques to the ongoing success of your business? To put it mildly, "very." According to one recent study conducted by imFORZA, a massive 93% of all online experiences still begin with a search engine. But at the same time, Google owns a massive 70% of the global search engine market share - which means that if your website isn't easy to find on Google, it may as well not exist at all.
But if you think you can just buy your way to the top of the search results by way of paid ads, you might want to think again. Not only are an estimated 70% of the links that users click on organic, between 70 and 80% of users ignore those paid ads entirely. Furthermore, the first organic search result tends to get as much as 33% of all clicks on a page AND 75% of users will never scroll past the first page of results, to begin with.
This means that in terms of SEO, you need to be as close to the top as possible. Without having proper SEO techniques baked into the very design of your site, this just isn't going to happen. End of story.
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But speaking of design, this is also important even going beyond SEO in a number of ways. According to another study, a massive 48% of people say that a website's design is the number one factor when they decide the ultimate credibility of a business. Not only that, 38% of people say that they'll stop engaging with a website altogether if the content or layout is unattractive. Additionally, most people will leave your website and never, ever come back if it takes longer than just three seconds to load.
Statistics like these help to illustrate why web design and SEO are far more important than a lot of people seem to realize. When you're talking about something as important as your website, you really don't want to leave anything to chance. Hiring someone with both web design and SEO expertise will help make sure that your site creates the best impression possible for every last audience member that arrives at your virtual doorstep.
To find out more information about the importance of web design and SEO, or to get other answers to all of your essential questions, fill out the form below and we'll be in touch as soon as possible!