Social Media Following & Your Brand

According to one recent study conducted by MarketingSherpa, adults on the Internet between the ages of 18 and 34 are the most likely to follow your brand on social networking sites like Facebook and Twitter - to the tune of 95%. As this is pretty much the most coveted demographic there is for just about every industry you can think of, this is definitely good news. However, there is a pretty big catch associated with it...

According to another recent study conducted by Brandwatch, a massive 96% of all people who discuss a particular brand online will never actually follow that brand's profiles. So what does this tell us? Is the social media bubble finally upon us? Are services like Snapchat and Instagram suddenly worthless? Has the bottom dropped out and all the money you've invested totally wasted?

No. Far from it. Though these two stats may seem contrary to one another, they actually make perfect sense together. They just mean that you can't wait for a customer to bring the conversation to you. You've got to do whatever you can to take the conversation to them.

The Finer Points of Social Media Conversations

Social media is nothing if not a communications medium - and as of right now, it pretty much happens to be the dominant communications medium on the planet. It's the perfect opportunity to have a conversation with people - in this case, one between your brand and your audience.

But again - you can't wait for people to start a conversation and then choose to include you. If you stand in the corner at a party and wait for someone to talk to you all night, you're probably going to be waiting a long time. Instead, you've got to take a deep breath and go where the conversations are already happening.

This means being very, very active on all of your social media channels. Search for hashtags that are relevant to your industry or keywords that are tied directly to your business. Don't be afraid to search for mentions of your particular products or services, too. Then, find an opportunity to contribute and take full advantage of it.

If someone has a problem, reach out to them and solve it. If someone has a question, pop by with the answer. This isn't just how you take advantage of a conversation that is already happening, but it's how you take it to the next step and form the beginnings of a true relationship.

Another study revealed that 71% of consumers who have a good social media experience with a brand are very likely to recommend that brand to others. Moving forward, you have to STOP WAITING for these experiences to find you - because again, you're probably going to be waiting a long time. Instead, you need to go out and create as many of these experiences as you can. More often than not, this means being active, not reactive, whenever possible.

If you'd like to find out more about the best ways to use social networking for business, or if you have any other questions you'd like to see answered, please fill out the form below and we'll be in touch as soon as possible.