Why Picking The Right Hashtags Are Important?


With the invention of Twitter came hashtags, short phrases or keywords used as a unique strategy for categorizing tweets and now a powerful tool in social media marketing. Hashtags will track and share any trending keywords you see fit for your business. This method has been adopted by other social platforms like Facebook, Instagram, and Pinterest

Starting in 2007, hashtags were only used as labels, marking messages or tweets. In 2009, Twitter began to hyperlink all hashtags in tweets. These links would send people to a social feed or community within that platform centered on the keyword at hand, linking their tweet with other peoples. The correct hashtags can make a brand better with something as simple as a four-letter word. Proper and relevant keywords mixed with consistent eye-catching tweets will be better position your message and brand for user interaction. 

Hashtags brought a needed interaction between companies and their audience. This can be very valuable to businesses, because hashtags push your content to a wider audience and aid in connecting them to your business. Hashtags are widely used to search for content within social networks and search engines, which means hashtags give you a great opportunity to get your information in front of potential customers without paying a dime.  

Hashtags can also be tricky, because too many on one post can hurt your engagement and potential because people tend to dislike or stop following your brand. In fact, when you use more than two hashtags on Twitter,  your engagement actually drops by an average of 17 percent. However, the infrastructure of Instgram’s hashtags system encourages more hashtags.  Each tag links your photos to different Instagram feeds allowing more users to see your content.  The best method to helping your business is to use keywords related to your business and industry.  If your company sells ice cream, then you want to avoid words boots or chicken, unless you serve chicken flavor ice cream.  Stick to #icecream and add maybe your location:) 

To begin using hashtags is easy. Continue to post on social media as your company normally does, for keywords (your hashtag), include a # in front of the word(s).  If you want to use a phrase as the hashtag, for example Christopher August LLC, do not include a space between the words, #ChristopherAugustLLC. For more information about hashtags, social media marketing, or digital marketing, contact us anytime!