More People Own Smartphones Than They Own Toothbrushes!
Is Your Social Strategy Minty Fresh?
You read that right: only 3.5 billion people in the world own a toothbrush while 3.7 billion own smartphones. Whether that's a testament to dedication to Rihanna's Instagram in lieu of oral hygiene, or just plain forgetfulness, we don't know. But we do know that with that many mobile devices out there to reach, you have to ask yourself if your social strategy is really taking advantage of that fact. Your social media use won't affect your teeth but you can definitely bristle or sparkle depending on how you use it: here's some other surprising facts you need to know.
Facebook and YouTube are the most widely-used apps in America.
With 125.7 million and 98.9 million unique users per month respectively, Facebook and YouTube represent the glut of most peoples' social activity. Video should be part of your social strategy if you can swing it, but Facebook is where most people go. Interestingly, 70% of questions asked by customers on Facebook get ignored. Whether interactions with your customers are in private over email or in public on social media and review sites, you should always go the extra mile in providing good customer service. But have you thought about not just reaching out to more people on Facebook, but providing great communication and service to make up for this massive shortfall?
Facebook's not the only place to go, though. 91% of retail brands have two or more social media channels (with apparel brands holding the most at five or more.) If you're looking to get big sales, 93% of Pinterest users have bought something online in the past six months and they spend twice as much as Facebook users. And if you're looking to market to women? 70% of Snapchat users are women, and daily video views on the app skyrocketed 400% over the past year.
No need to forego brushing your teeth for checking out the 500 hours of video that get uploaded to YouTube every second (which is not hyperbole!) Professional social media management gives you time to get out and buy a toothbrush and take care of business.