How To Master Pinterest For Your Business

Pinterest is a social network that allows users to visually share and discover new interests by posting (AKA 'pinning') images or videos to their own or others' pinboards (i.e. a collection of 'pins,' usually with a common theme) and browsing what other users have pinned.  Pinterest can be a powerful tool in showcasing your brand and connecting with your audience.

How Does it Work?

Pinterest is focused on the concept of a person's lifestyle, allowing you to share your tastes and interests with others and discover those of likeminded people. The social network's goal is to "connect everyone in the world through the 'things' they find interesting." 

As with most other social networks, users can perform standard social networking functions such as following the boards of their friends, liking and commenting on other users' pins, re-pinning content to their own boards, sharing others' pins on Facebook, Twitter or via email.

Build Your Following on Pinterest

Once you get started, you'll want to create a few pinboards before you start trying to build your Pinterest following. This way, new followers will have a reason to follow your pins; it's the same reason why you would populate a brand new blog with a few posts before you start promoting it.

Below are some Pinterest best practices:

Feature Your Visual Content: Pinterest is a visual social network, so consider creating a pinboard that highlights some of your best visual content.

Re-Pin What Your Followers Are Interested In: Showcase the cool things your followers are pinning in a separate pinboard but re-pinning followers' pins. This promotes engagement with your followers.

Use Hashtags: Just like social networks like Twitter and Google+, Pinterest users can leverage hashtags to tag their pins and make their content more search-friendly. 

Add the Pin-It Button to Your Website: Make it super easy for website visitors to share your visual content or images on Pinterest by adding a Pin-It button to the visual content on your site. Just like other social media sharing buttons, this will help to expose your brand to a brand new audience. 

Learn The Importance of Picking The Right Hashtag's, HERE

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