Instagram: Why It's More Than Worth Your Social Media Focus
To say that Instagram is a social networking site on the rise is a little bit of an understatement. According to the experts at Hootsuite, Instagram boasts 500 million active monthly users - a trend that is expected to only increase over the next few years. Those users are sharing roughly 95 million photos and videos every day. Instagram is also a great way to expand your audience outside the boundaries of the United States, where 80% of its users reportedly come from.
If you're thinking about shifting your focus towards Instagram, there are a few key things to keep in mind.
Play to Your Audience
Every social networking site is a little bit different. Facebook users love long-form content, while Twitter users enjoy short bursts of need-to-know information. Instagram exists somewhere in between, and while it is primarily a photo and video sharing service it is possible to add text along with the content you're creating. Remember that even if you're broadcasting the same message across multiple channels, the presentation needs to play to the strengths of the network in question. For Instagram, that means show, don't tell - and find a way to present ideas visually as much as you can.
Don't Be Afraid to Interact With Your Audience
Another quality that makes Instagram so perfect for marketers in particular comes down to how easy it is to start a conversation with your audience. Whereas it's easy to get lost in the fast-paced feet of a Twitter user, Instagram moves a bit slower. Because of this, you should take the opportunity to respond to as many people as you can - encourage them to share your content and answer their questions. This is how you turn someone from a casual observer into a loyal follower.
Vary Up Your Content
Just because many people see Instagram primarily as an image-based social media network doesn't mean you can only post images. Video traffic is getting more important all the time so for the best results on Instagram, take the opportunity to post videos whenever you can along with those stunning photos that people can't help but share.