Why Instagram Should Be A Focus?

One of the most important things for you to understand about social media marketing is that your options are not limited to simply Facebook. If you haven't been paying much attention to Instagram over the last few years, you may be surprised to learn that it has grown into a full-fledged giant of its own - all while you weren't looking. In fact, there are a wide range of different reasons why Instagram should absolutely become a focus of your marketing efforts - if it isn't already. 

The Power of Instagram: Facts and Figures

One of the major reasons why Instagram should absolutely become a focus of your marketing mix has to do with shattering the myth of Facebook being "the only social media game in town." Sure, Instagram may not be able to meet the power of the world's most popular social media platform head-on, but stats like these show that it isn't for a lack of trying:


According to recent study, at least 80% of all users follow at least one business on Instagram.


The Instagram Stories feature alone has more than 250 million daily active users.  


59% of Instagram's users are between the ages of 18 and 29. Great target for future biz growth!

Instagram Cares About Brands

Another one of the many reasons why Instagram should absolutely become a focus of your marketing mix comes by way of the fact that they regularly release updates and new features that benefit brands just like yours in particular.

Take the recent "Activity Status" feature, for example, which instantly allows you to see when users that you're following were "last active" on the platform. Not only is this a great way for your users to get a friendly reminder when you've posted new content, but it's also a great way for you to quickly identify your most active users for the purposes of making the Direct Message feature even more powerful than it already is.

But that's not all - the new "Type" feature also lets users share text-based clips in addition to the photos and videos that they're already sending, which is also a great way to experiment with many additional types of content on a platform that has already proven itself more than powerful.

Both of these are great feature additions for users, yes - but they're also invaluable tools for brands looking to create a better, more robust experience for their own users on Instagram. The social networking site does things like this all the time, which is part of the reason why making an effort to build a presence now could pay off huge down the road. 

As you can see, Instagram isn't just a popular social media platform - it's one of the most effective methods to build a rock solid connection between your brand and your audience that you currently have access to. If you'd like to find out more information about why Instagram should absolutely be a focus for your larger efforts, or if you'd just like to get more specific answers to all of your important questions, click the contact button below...