The Future of Digital Marketing: Accelerated Mobile Pages

Being a local digital marketing agency in Indianapolis, we know that reading on the mobile web can be a slow, clunky and sometimes a frustrating experience - but it doesn’t have to be that way. 

The Accelerated Mobile Pages (AMP) Project from Google is an open source initiative that allows for publishers to create mobile optimized content once and have it load instantly everywhere.

What is the Accelerated Mobile Pages project?

The Accelerated Mobile Pages (“AMP”) Project is an initiative that came out of discussions between publishers and technology companies about the need to improve the entire mobile content ecosystem for everyone – publishers, consumer platforms, creators, and users.

Today, the expectation is that content should load super fast and be easy to explore. The reality is that content can take several seconds to load, or, because the user abandons the slow page, never fully loads at all. Accelerated Mobile Pages are web pages designed to load instantaneously – they are a step towards a better mobile web for all.

What are the benefits of Accelerated Mobile Pages?

Research shows that the bounce rate can be as high as 58% for web pages that take nearly ten seconds to load.

Research shows that the bounce rate can be as high as 58% for web pages that take nearly ten seconds to load.

Speed matters and instant is the ideal. Using the AMP format will make it far more compelling for people to consume and engage with more content. But this isn’t just about speed and performance. Publishers can take advantage of the open web’s potential for their content to appear everywhere quickly – across all platforms and apps – which can lead to more revenue via ads and subscriptions.

What does this mean for your Small Business?

With accelerated mobile pages, content loads faster on your website, driving more traffic and lowered bounce rates. This means more content read on the go reaching a wider audience to help your business grow.

For more information on the Accelerated Mobile Pages Project, and how we can use it to help your business, give us a shout!