5 Reasons Your Website Must Be Optimized for Mobile

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It is almost 2018. We are well past the year Marty Mcfly showed up in “Back to the Future 2” and your website is still not optimized for mobile. If you take one walk down the cultural trail in downtown Indy, you will see that more than 2/3rds of people have their head in their phone. People now-a-days are more inclined to use their phones for search and have less patience. If your website doesn’t load in 3 seconds from the time they clicked on your link, 40% of people will back out of the website. Taking that into consideration, let’s take a look at 5 major reasons why you need your website optimized for mobile.

Mobile Users Act Differently

People who are searching on their mobile device have different intentions than somebody sitting at their desktop or laptop. Mobile users want information in quick digestible bites. Mobile users make impulse buys more often than desktop users so the functionality of your mobile website needs to fit those behaviors. To make that happen, you need to make the purchasing path on your mobile website simple and natural to fit the needs of mobile users.

Traffic

About ¼ of all web searches are made through a mobile device. People use their phones simultaneously while they are doing just about everything. That is a large portion of traffic you will be missing out on if your website is not mobile friendly. Google announced that mobile is the future of search and they take into account mobile optimization when factoring their SEO algorithm. If you don’t have an optimized mobile website, then your search rank is going to take a hit. Also when your mobile website looks clunky and hard to use before the visitor even attempts to do anything on your site, they will back out immediately. This will hurt your bounce rate and Google takes bounce rate into account as well. When all of your website visitors are bouncing, your search will take a hit there too.

Better Engagement with Your Brand

When people have a pleasant experience with your mobile website, they are more satisfied with your brand. When they have a good image of your brand, they are likely to visit your website later on from their desktop. This is called “multi-screening” and it is very common for people to do when they want to accomplish a task. If your mobile website is difficult for customers to navigate, then they will move onto a competitor and return to their website later on. You don’t want that do you?

More Conversions

If your website IS NOT optimized for mobile, your desktop website is just crammed into the little space on a phone. Often, your call-to-action is skewed, the buttons are hard to click, and the contact page is hard to reach. Even when somebody thinks they want to use your service or buy your product, it is difficult enough make them think it is not worth their time. When your website IS optimized for mobile, the call-to-actions are clear, the buttons are responsive, and the contact page can have them calling your number in one second. An optimized mobile website will have you converting visitors at a substantially increased rate.

Checking Your Mobile Health

After reading this blog, are you wondering if your website is optimized for mobile? If you are not quite sure, you can ask yourself some questions to understand your mobile website’s health. Take a look:

  • Does my mobile website load in three seconds or less?
  • Are my selling points or message the first thing my eyes are drawn to?
  • How easy is the content to read?
  • Is it easily navigable?
  • Can I recognize and activate the CTA easily?
  • Would I spend time on this website even if it wasn’t mine?

If you said no to most of their questions and need help, we have years of successful experience optimizing business websites for mobile. Contact us by clicking the button below to ask us any questions you might have.