The 2019 Digital Marketing Trends You Need To Read!
Digital marketing is always in a constant state of flux, and 2019 looks to be no different to that end. There are a number of important trends that are making an impact over how marketers are approaching the digital realm in the new year and there are three in particular that are absolutely worth a closer look.
1. Social Media is Finally Ready for Prime Time
Gone are the days where social networking sites like Facebook and Twitter are just mildly amusing, often frustrating wastes of time. They've always played a big role in the world of marketing, but 2019 is already looking like the year where this concept jumps to the next level.
These days, 71% of consumers say that if they have a good experience with a brand on social media - meaning that you answered a question or solved a problem they had - they're very likely to recommend that brand to others. Most people who raise a concern with a brand on Twitter expect some type of response within the hour.
So not only do people expect you to market to them on social networking, they almost expect you to use it as an extension of your customer service efforts as well. At that point, how you're interacting with customers in real-time becomes a part of your marketing. You're having a conversation with someone that a potentially limitless number of people can be listening in on. Based on that, you absolutely need to make sure that every interaction on Facebook or Twitter contains the care, the attention and the respect you would give to someone if they came into your store or picked up the phone and called you the old fashioned way.
2. Web Design is More Important Than Ever
In an era where there's more content being published on the Internet than ever, how you're saying something becomes just as important as what you're saying in the first place. To put it another way, if people can go to five different places to find five similar pieces of content, they're naturally going to choose the one that offers the best user experience - which is why web design is poised to become more important than ever as we move across 2019 and beyond.
60% of consumers say that they actually feel more positive about a brand after consuming content from it - but only if that content is of high quality in the first place. The same study revealed that 48% of users say they're frustrated and annoyed when sites aren't optimized for mobile devices (which is why you need to prioritize responsive web design). Most people will leave and never return to your site if it takes longer than three seconds to load. These are the web design elements that you need to be thinking about if you want to continue to make the best impression possible with your target audience.
3. SEO Still Reigns Supreme
Finally, we arrive at the concept of search engine optimization (or SEO, for short). Yes, it's true that this is hardly a new concept - but that doesn't make it any less important. If anything, it's only going to get more important as time goes on and as consumer habits and searches continue to evolve.
For starters, remember that a massive 93% of all online experiences still begin with a search engine. When you also learn that Google alone owns between 65 and 70% of the global search engine market share, it's easy to see why SEO in general is something you should definitely be thinking about.
But in 2019, SEO needs to be deeply ingrained in your marketing efforts for two key reasons: voice and local searches. Another study revealed that as of the beginning of 2018, about one out of every six Americans now own a smart speaker of some kind. We're quickly reaching a point where people aren't going to go to Google to search for businesses like yours anymore. Instead, they're going to stand in their living room and say "Alexa, where can I buy [INSERT PRODUCT HERE]." SEO (and more specifically, voice optimized SEO) is going to be how you make sure that Alexa returns the name of your business before anybody else's.
Equally important are your efforts to optimize your content for local searches - meaning ones that are typically performed on smartphones, tablets and other types of mobile devices. People don't just want to connect with brands and businesses in general. They want to connect with the ones that are already in their area. But more than that, about half of all people who conduct a local search make a visit to that business within one day - which means that if you're not already making local SEO a priority, now would be an excellent time to start.
A new digital marketing study (interviewed 300 marketers with gross revenues ranging from 50 million plus to under 1 million) by Ignite Visibility, showcases some fascinating trends of how marketers are spending their dollars over the next three years. Comparing offline vs. online spends in the coming years. Since we are discussing SEO in this article, it’s important to share some exciting trends in SEO spending the study showcased.
Businesses b/w 1 and 5 million are forecasting to spend the majority of their budget, 21% of it to be exact, investing in search engine optimization.
Businesses grossing b/w 5-10 million plan to invest the most amount of money in blog content, followed by video and image creation. Hmmm…All three digital marketing strategies impacting SEO.
Businesses ranging from 20-50 million gross revenue planned to invest evenly in search engine optimization (20%), email marketing (20%), online advertising (20%), and conversion rate optimization (20%). Only 10% investing in social media. We would strongly urge the decision makers in this category to rethink that 10%, however, that is the finding in this particular new digital marketing study.
Last but definitely not least, the 50 million-plus businesses plan to invest evenly in email marketing, online advertising, conversion rate optimization, social media marketing, and SEO at 14%.
These are just a few of the core digital marketing trends that you need to be aware of for 2019. If you'd like to find out more information, or if you just want to discuss your own situation with someone in a little more detail, contact our digital agency anytime.