2018 Social Media Trends
The new year is almost upon us yet again, which can only mean one thing: it's time to look forward when it comes to social media, paying attention to all of the latest trends that will help guarantee that your 2018 campaigns get off on the right foot. Social media is likely to remain the most effective, cost-efficient and meaningful way to connect with your brand's audience on a mass scale for the foreseeable future - these trends, in particular, will help you wield the full power of this revolution to your advantage.
Augmented Reality Has Finally Arrived
Just a year ago, augmented reality seemed like it was still a long ways off as far as widespread adoption goes. Then, the iPhone X was released, and it brought with it a wide range of different features aimed at bringing AR to as many people as possible. Suddenly, AR is everywhere - which has compelling implications for your social campaigns in particular.
We're very close to an age where you can have your consumers project your products into their home via augmented reality on social media, or engage in "live" chat sessions with a brand representative that feels like they're in the same room with the customers themselves. Social media sites like Snapchat, Facebook, and Instagram, will be on the forefront of this revolution, so if you aren't already thinking about innovative ways to incorporate AR into your 2018 campaigns now would be an excellent time to start.
The Art of Social Video
Social video has been a "trend to watch" for the last several years, but make no mistake - it shows no signs of slowing down anytime soon. Spending on social video advertising alone grew roughly 130% in 2017 as opposed to 2016, a trend that is expected to continue for the next few years.
Video has always been important, but social video is truly where qualities like reach, loyalty, and engagement lie. You should absolutely be taking advantage of opportunities to host live sessions on platforms like Facebook Live, for example, something that audiences everywhere are nowhere near growing tired of. The benefit of this is that once a live session is over, you still have a recording of the entire video - something that you can quickly chop up into smaller pieces by topic and then reuse across your various social channels, too.
Personalize, Personalize, Personalize
Social analytics have taken a massive leap in the last year, which means something significant for brands in particular. Not only is it now easier than ever to personalize content to meet the needs of your audience - even on a platform as large as social media - but this also means that personalization will essentially become the key ingredient in your campaigns moving forward.
Remember that three out of every four people say that they get deeply frustrated with generic content that isn't relevant to their interests. To combat this, the answer is simple: just stop creating that type of content. As more social channels like Facebook and Twitter implement advanced social analytics, it is imperative that you actually use them to further your quest to get the right message in front of the right person at the right time and to make the goal of doing so easier and more efficient than ever before.
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