Are You Optimizing Search Engines for Your Business?

SEO / Search Engine Optimization

The internet is constantly changing and evolving into something more advanced every single day. Almost 3 billion people use the internet, so it is important to have a plan that allows you to draw in customers so they can see what your business has to offer.

Who is your audience?

This is the foundation from which your content is created. Find out who buys your product or service and what age group they are in. Do you have two predominant age groups? It is different for every business. Get to know the “lingo” that your customers use, that can be the first step into creating quality content.

What are they going to type into search engines when looking to fix a problem or find a service?

Make sure your company website is accessible and customer-friendly. Optimize the content you create by using keywords that will in turn draw people back to your website. Google is very smart, and the keywords you provide will move your site up on the search engine.

Content

QUALITY CONTENT IS KEY. The content that you post is a direct reflection of your business! Don’t take content lightheartedly, it can do wonders for your search engine optimization. Keywords are simply common words that your audience types in the search engine that are related to your product. Maximize your content by tastefully entwining different variations of keywords throughout the text.

Localization

We love local businesses because there is so much opportunity for growth! Optimize your business by making sure you are on the following sites:

·       Google My Business

·       Bing Places for Businesses

·       Yahoo Local Listings

Make your presence known throughout your community. It is imperative that the citizens of your community can access the information they need from your site.

If you have more questions about what your business can do to optimize your website and gain more customers, give us a call or shoot us an email to learn more!

317.625.0807